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Advertising is the most competitive industry in America. It facilitates both performance and price competition among products and services. To do so it must compete for the consumers’ limited time and attention. It must be persuasive and credible, and as I believe and urge—ethical—to build brand loyalty and trust. In my view not enough attention is given to advertising ethics.

It is understandable that professionals and students of advertising stress the Four P’s of Marketing: Product, Price, Promotion and Place. Yet, how often are the positive and negative consequences of advertising ethics proactively taken into consideration? Not often enough. To the contrary, clients are forced to deal reactively with irate consumers who have taken offense from claims and depictions in their ads.

Put People in Your Commercial

You don’t want your commercial to look hokey so you do want to be careful about having people waving at the camera or standing there smiling. Have them doing something that relates to your business so your commercial doesn’t look like a photo that’s come to life.

Plan Out Your Video

You’re going to have to narrow those shots down because you simply can’t get them all into a :30, :45 or even a one minute commercial without flashing so many different pieces of video on the screen that your potential customers will feel like they’re in a lightning storm. Wide shots of your showroom are good to get a bunch of your furniture displayed at once and you can select a few items you want to be featured alone.

Writing the Script

Keep them short and punchy. Your audio should also tell the customer what you’re advertising even if the customer is in another room and can’t see the TV when your commercial airs.

Audio and Video Must Match

When writing your commercial, you must make sure your audio and video match. When you’re talking about new car models arriving, you don’t want to see video of the current year’s make.

Never Forget Your Call to Action

Your call to action gets customers to buy or act now. Don’t get to the end of your commercial and leave off your call to action.

Stick to Time

You’ve bought a :30 commercial package. As tempting as it might be to squeak in an extra few seconds, you just can’t do it

Hiring a Production Company

Of course, you want your commercial to be professional. You can hire a production company or many television stations have their own production companies in-house

Scheduling Your Commercial

Placement of your commercial is very important. It determines who will see your commercial and how much you will pay for its air time.

Frequency

Television is less demanding on frequency than radio but it still deserves more than a one-shot deal.

Consistency

Use the same announcer, jingle, fonts, colors, etc. to keep your commercial consistent. This helps people start to get to know your company by all of these factors.

Planning is a necessary function within any organisation that produces something. In the manufacturing environment this function is often complex because of the rate of change, number of parts, and occurrences of unplanned events. There are several different methodologies used depending on the rate of demand of the customer and price of the product. Nevertheless the objectives remain the same for each scenario; efficiency (minimisation of waste) and effectiveness (supply to demand).

Planning is carried out so that activities and resources are co-ordinated over time to achieve the goals with as little resource consumption as possible. Planning must be done so that the progress of the plan can be monitored at regular intervals and control over operations can be maintained. Planning in the manufacturing environment involves four elements: scheduling, labour planning, equipment planning, and cost planning.

• Scheduling involves specifying the start, duration, and end of the various activities
• Labour planning involves allocation of personnel, distribution of responsibilities and resources
• Equipment planning involves identification of types and need of equipment
• Cost planning involves identification of costs and when they will occur

Timing is an important aspect when placing advertising. If you place an ad too soon, people may forget about your event. If you place an ad too late, people may already have plans or purchased another product. For a seasonal plan, you may want to begin running a campaign early enough to catch the people who plan and continue running your ad in order to catch the last-minute trip crowd. When developing your plan you need to concentrate on the timing of your advertising. We refer to this as the purchase frequency –that is, the more frequently the product is purchased, the less repetition is required. Companies need to consider the rate at which your advertisement is forgotten, or the speed at which buyers forget the brand if advertising is not seen nor heard. Most approaches to advertising are divided into two timing schedules; continuous and flight schedules.

The law of “3” has long applied to visual and audio advertising. That is, if a target customer can read your message 3 times in a short period of time, or hear your ad 3 times, it will increase the chances of them remembering the product. When developing slogans, phrases, or any words that we will use in ads we need to use evocative words. Words that evoke a reaction from the viewer, remove them from their current thoughts, and place them on your message. The most important part of developing an advertising campaign is to be consistent. If the product/service can be recognized in numerous areas of placement through a consistent message delivery, it will become a part of the consumers buying habits.

A brand’s most powerful assets are uncovered by conducting research. Its overt and hidden drivers must be uncovered to enable packaging to align the brand with consumers’ needs and aspirations. Then, tapping into cultural and lifestyle drivers reaches the targeted consumer on an emotional level. All of these considerations take place during the predesign research process.

   Armed with profound brand   and consumer insights and finding the place where they intersect enables packagedesign experts, in collaboration with product manufacturers, to develop an overall strategy as they revitalize packaging, add line extensions or fi ll the pipeline with new products. This strategy should lead to the development of strong and differentiated package-design systems and detailed style guides. the brand

   Functional package design systems and standardization through style guides lead to visual consistency. Visual consistency leads consumers to immediate brand and product recognition. When a properly positioned brand identity, graphic architecture, color, artwork, structure and communication hierarchy are part of a cohesive system, packaging maximizes the retail presence of a brand. And, it enhances consumers’ experience with

Brand identity, graphics and color used in a consistent manner for each product segment are crucial. Key brand communication in a welldesigned hierarchy is easy to scan and quickly conveys the information consumers want to know about the product. Product imagery that speaks to consumers and clearly identifies with their target aspirations, desires, needs and lifestyle choices, helps seal the deal.  

Most business owners do not give a second thought about their trademark. Whether it is a small town bakery or a self-employed handyman, most business owners go on their merry way, completely unconcerned about owning their own trademark.

Sometimes this works out okay. Often times, it works out okay. However, it takes only one major infringer with superior assets to water down one’s brand and goodwill and significantly diminish or destroy one’s livelihood. For instance, what if you have developed a reputation for good service as a plumber? You charge reasonable rates, don’t take advantage of people when they call frantic when their kitchen pipes burst, and always complete your jobs in a timely manner. Now imagine that another outfit starts competing with you, using a similar name and taking your customers, using the years of good service and customer care that you built. With a federal trademark, showing you with the first registration of your name (and precluding the use by anyone of anything confusingly similar), the matter is over before it really begins. If you do not possess such protection, you must rely on state common law protections, which means you are paying for your own lawyer (if federally registered, you can get attorney fees as part of any settlement or resolution), and it is entirely possible that you simply may not win.

Pre-testing

Pre-testing is a form of customized research that predicts in-market performance of an ad, before it airs, by analyzing audience levels of attention, brand linkage, motivation, entertainment, and communication, as well as breaking down the ad’s Flow of Attention and Flow of Emotion.  Pre-testing is also used to identify weak spots within an ad to improve performance to select images from the spot to use in an integrated campaign’s print ad, to pull out the key moments for use in ad tracking, and to identify branding moments.

Campaign pre-testing

A new area of pre-testing driven by the realization that what works on TV does not necessarily translate in other media. Greater budgets allocated to digital media in particular have driven the need for campaing pre-testing.

Campaign pre-testing

A new area of pre-testing driven by the realization that what works on TV does not necessarily translate in other media. Greater budgets allocated to digital media in particular have driven the need for campaing pre-testing.

Advertising provides them with useful information about features and benefits; alerts them to product availability and purchase locations; helps them differentiate among competitive choices; advises them of pricing information and promotional opportunities. Ultimately – saves them money by encouraging competition that exerts downward pricing pressures.

Enterprises also rely heavily on advertising. To compete and grow in today’s diverse, ever-changing marketplace, businesses must efficiently reach their target customers, quickly alerting them to new product introductions, improved product designs and competitive price points. Advertising is by far the most efficient way to communicate such information.

But not only national companies benefit from advertising. In its many forms, advertising is also critical to local businesses, many of which engage in cooperative advertising, whereby national manufacturers and local retailers share advertising costs. Indeed, for many such businesses : from drug stores to supermarkets to restaurants — cooperative advertising is the cornerstone of their marketing efforts.

There is an increasing cry for hard lines to be drawn about what works online…and for advertising to become more accountable. I think it always have been brand awareness etc etc there are different metrics for marketing objectives. if clients want higher ROI you needs and analyse and shift the mix. when clients ask for more accountability they are asking for us to really understand how to optimise, but being able to do it on a scaleable basis with all the new data..the end results will be better RoIs..we need to be be careful to be specific about what we are doing.

One of the first things to understand about billboard is that the application goes beyond the simple posting on the highways around the nation. Positioned on sidewalks, this form of outdoor advertising catches the attention of persons walking by, enticing them to come inside for a special being offered by the establishment. No matter how often the advertisement is seen, each encounter helps to reinforce the awareness of the good or service that is being marketed. The end result is that an individual may see outdoor advertising for an extended period of time, and one day determine that the good or service advertised meets a need.

Surprise!  Surprise! It aint a surprise anymore

Its no secret anymore

Anyone can have their store

Good advertsing, good advertsing  good ad

Where can you get that ?

TV, Magazine, Radio, Newspaper and Internet

As long as it is within the budget

Social media….. be careful with the decision you make

Because it is your money they will gonna take

Movin on Movin on common lets go on

Lets get to the top, to the top , to the top

Expansion, Export let go out and go on with the trend

Lets see green, let create more green

your product here, your product there, lets not retain

dont stop dont stop until you get to the top